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How much the site matters
If the site is a business card, WordPress is plenty. If customers mainly arrive through it, every second of load time and every glitch starts costing money directly.
WordPress development
/// WORDPRESS.TXTWordPress — when does it fit?
We don't build WordPress sites, but that doesn't make WordPress bad. An honest guide: when WordPress is exactly the right call, when it starts holding growth back, and what is worth weighing as the alternative.
What decides
Four things that settle the choice
The answer doesn't depend on technology, but on how important the site is to your business and how long you have to live with it.
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How much custom you need
A standard site goes up quickly on WordPress. But every special requirement means another plugin — and at some point they start conflicting with each other.
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Who maintains it
WordPress needs constant care: updates, backups, security. With no time or person for that, the site goes un-updated — the most common source of security holes.
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How long it has to last
A campaign site that lives a year or two and a company site serving five years are different decisions. Plugin build-up only shows in the third year.
Comparison
WordPress and a custom site side by side
No sales pitch — both have their place. The question is which one fits your situation.
WordPressCustom site
Getting started
WordPress
Fast. With an off-the-shelf theme the site is up in days and the initial cost is small.
Custom site
Weeks, not days — the site is built around your content and goal, not around a theme.
Running costs
WordPress
Hosting, a theme and annual plugin licences. Grows along with every feature added.
Custom site
Hosting and the domain. No licence fees and no monthly plugin charges.
Speed
WordPress
Good at first, declines over time — every plugin loads its own code onto the page.
Custom site
Stays fast, because the page carries only the code it actually needs.
Security
WordPress
Needs regular updating. Its sheer popularity also makes it the most frequent target of attacks.
Custom site
A smaller attack surface, with updates in our care — in the background, as far as you're concerned.
Integrations
WordPress
Available for many common services; anything specific to your systems needs custom work anyway.
Custom site
We integrate with any system — payments, inventory, accounting, CRM — around your workflow.
Control
WordPress
You depend on theme and plugin authors, and on whether they keep supporting them.
Custom site
The code and design are yours. Any experienced team can carry it forward, not only us.
The honest answer
WordPress for a small site, custom for the core of your business
If you're making a blog, a business card or testing an idea — take WordPress and don't think about it further. If the site is the channel customers genuinely arrive through, custom pays for itself within a couple of years: speed, control, and the certainty that nothing runs into a platform's limits. We'll tell you honestly which we'd recommend in your situation — even when the answer is WordPress.
FAQ
Common questions
Everything worth knowing before a project starts — process, pricing and technology. Didn't find your answer?
/// FAQ.TXTWe do not. It is not a matter of principle but a practical conclusion: AI-assisted development has made a custom site just as fast and just as affordable, without the plugins, updates and security holes. If WordPress genuinely is the right call for you, we will say so — and point you to someone who does it well.
When the budget is minimal, the site is simple and you are ready to manage it yourself. A blog, a small brochure site or testing an idea quickly — WordPress is a perfectly sensible route for those, and an off-the-shelf theme gets you running fast.
Usually once the site becomes important to the business: you need integrations with your own systems, custom logic, or confidence that the site stays fast and secure. Every special requirement means another plugin — and at some point they start conflicting with each other.
Yes — content, images and search rankings can all be carried over, and the old site keeps running until the new one is ready. We handle the redirects properly so the position you have earned in search results is not lost. This is the common path: start on WordPress, move once the business has outgrown it.
Contact
Got a project in mind? Let's talk
Tell us what you're building — we usually reply within a day. No decks, no pressure, just a conversation with the people who'll actually build it.