E-commerce development cost

What does an online store actually cost?

A custom online store typically costs €10,000–100,000+, and most of the stores we build land between €20,000 and €50,000. Here is an honest breakdown of what drives the price — and what each budget actually buys.

What drives the price

Price comes from the logic, not the product count

Two stores with the same number of products can differ in price several times over. The difference is everything that happens behind the storefront.

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Integrations

Inventory, accounting and shipping — every system the store talks to automatically is a price driver, and the reason orders never need retyping by hand.

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Pricing and campaign logic

A standard buying flow keeps the price down; custom discounts, B2B pricing and campaign logic are where the real development work lives.

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Design scope

How much of the store is designed from scratch. More custom design means a higher price — and sometimes exactly the edge the brand needs.

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First-phase scope

The cheapest way to start: a first phase that starts selling quickly, leaving everything that can be added later for later.

Price ranges

What each budget actually buys

Every project is priced by its actual scope, but these ranges give an honest sense of scale.

//COST_R01€10,000–20,000

Small store

A standard buying flow without inventory integration or complex product variants — a store that starts selling quickly and grows from real customer feedback.

//COST_R02€20,000–50,000

The most common range

Where most of the stores we build land: custom design, integrations with inventory, accounting or shipping, and pricing logic that follows the way you actually sell.

//COST_R03€50,000+

The store as the core of the business

Several connected systems and custom campaign or B2B logic throughout — for businesses where the store is the main sales channel.

FAQ

Common questions

Everything worth knowing before a project starts — process, pricing and technology. Didn't find your answer?

  • A custom online store typically costs €10,000–100,000+. Most of the stores we build start in the €20,000–50,000 range. A small store without inventory integration or product variants sits at the lower end; a store with several integrations and custom logic at the upper end.

  • Because the price is driven by the logic behind the store, not the number of products: how many integrations it needs (inventory, accounting, shipping), how custom the pricing and campaign logic is, and how much design work is involved.

  • Start with a first phase: a store that starts selling quickly, without everything that can be added later. We then grow the store based on feedback from real customers — so you never pay for features you do not actually need.

  • Running costs — hosting, updates and maintenance — are agreed in the proposal, so there are no surprises later. Nothing unexpected appears on the invoice.

Contact

Got a project in mind? Let's talk

Tell us what you're building — we usually reply within a day. No decks, no pressure, just a conversation with the people who'll actually build it.